Fjallraven

Founded in 1960 in the small town of Örnsköldsvik, Sweden, Fjällräven was born from a simple idea: to make nature more accessible with gear that’s functional, durable, and timeless. What began with a single framed backpack soon expanded into a full range of outdoor apparel and equipment, known for clean design and rugged reliability. Embraced by adventurers and urban explorers alike, Fjällräven’s iconic products—like the Kånken backpack—reflect a deep respect for the environment and Scandinavian heritage. Today, the brand’s dedication to sustainability, craftsmanship, and thoughtful innovation continues to inspire a global community of nature lovers.